During these unprecedented times of the Covid-19 Pandemic, it is safe to say that all our lives have changed in one way or another. Perhaps the one group who has been affected the most by the pandemic, high school seniors. Millions of high school seniors across the globe will not get to experience their end of year events that are often looked back on for years to come such as prom, senior trips, graduation and more.
Century 21 North East is the official Real Estate Company of the Boston Bruins and had been honoring a Relentless Hero monthly at their games. Due to the pandemic, the season came to a halt, but that didn’t stop C21NE from honoring those that deserve recognition. Keeping the Relentless program name rolling, the company launched their ‘Relentless Senior of the Day’ program, a social media campaign in order to give back to the local communities that they service.
Century 21 North East President and CEO Jim D’Amico stated, “I saw a story about how all of the seniors in high school were losing the opportunity to create those lasting memories of prom and graduation. I thought, THIS is where we can create some good news. I came up with the Relentless High School Senior of the Month and then when I thought of all the seniors affected, we quickly went with the Senior of the day!”
D'Amico and the C21NE team launched a form where parents, teachers and friends can nominate a high school senior providing their name, high school that they are graduating from and a space for comments including future plans. The team chooses a senior to be featured on their social media every weekday who receives a graduation card and $50 Amazon gift card on Century 21 North East’s behalf. So far, they have received over 200 nominations throughout Massachusetts, New Hampshire, Maine and Rhode Island.
“This is a way that we can give back to our community” said D’Amico “something to bring happiness to the seniors who have worked so hard over the last four years." The brokerage plans to continue honoring the high school seniors for the foreseeable future.
Do you know a high school senior you would like to nominate? Visit Century 21 North East’s website.